Long term collaborator ten30 wanted to try something different from the usual A/W season video, something that would stand alone from the season to season routine of the fashion industry. ten30 designer Alan Moore took his signature dress from his previous collection and dyed it throughout the film, creating a bleeding effect.
UPDATE: Alan Moore won a trip to the Big Apple! Courtesy of Stoli UK and their massive ORGNL campaign. The site remixed The White Dress as a signature piece to help promote ten30.
A massive congratulations to Alan who has put in a lot of hours and effort to get ten30 where it is today – specifically New York. We look forward to our next film.